How Mr. Beast Consistently Gets 100M Views

How do you stand out in a crowd of 113 million people? In the competitive world of YouTube, standing out means more than just having good content—it requires smart strategies and innovative ideas to capture the attention of viewers. Just like someone trying to navigate challenges on a reality TV show, Mr. Beast has mastered the art of influence through creative and strategic approaches to content creation.

The viral nature of content plays a significant role in this popularity, showcasing how information can spread quickly through social media channels. A lot of money, time, and research go into developing these unique strategies, as content creators strive to build their brand identity and tap into events that engage audiences.

The Genius of Mr. Beast: Jimmy Donaldson

Jimmy Donaldson, better known as "Mr. Beast," is a trailblazer who has mastered the art of captivating audiences all over the world. At only 24 years old - and with over 231 million subscribers - he has rocketed his way to the top and is currently one of YouTube’s most viewed and highest-paid creators.

His success is no coincidence; it's the result of meticulous research and innovative strategies that draw participants into engaging with his content. As a successful YouTuber, his ability to leverage the YouTube algorithm and maximize engagement has turned his ideas into impressive revenue streams.

Viral Marketing Techniques

In 2021, Mr. Beast’s YouTube subscribers jumped from 40,000 to 54 million. So what changed? Dubbed videos. This strategic move is not just about producing content; it's about making the right ingredients work for a larger audience.

The Power of Dubbed Videos

On July 8, 2021, he released his first multi-language videos in Spanish. In the months that followed, videos dubbed in Arabic, Bengali, French, Hindi, Indonesian, Japanese, Korean, Portuguese, Russian, Thai, Turkish, and Vietnamese were added to the collection, shooting his views and subscribers into the hundreds of millions.

For a deeper dive into how Mr. Beast utilized dubbed audio tracks to boost his views, read this guide.

A Global Perspective

As Mr. Beast points out in this interview with Joe Rogan, “less than 10% of the world speaks English, so if you are creating content only in English, 90% of the world can’t even enjoy it.” Tailoring content to include multiple languages has become a game-changer for his account, allowing him to reach many previously untapped viewers.

Understanding YouTube Algorithms

In the beginning, his strategy involved launching separate YouTube channels with content dubbed in various languages. However, when YouTube introduced the multi-language audio feature in late 2023, Mr. Beast seamlessly transitioned, integrating his Hindi channel, among others, into his primary channel.

Learn why video dubbing is becoming the new YouTube meta in this detailed article.

High Production Quality

Dubbing his videos led to a meteoric rise in Mr. Beast's viewership. Videos that used to get decent numbers were suddenly getting millions of views. For example, his video dubbed into 12 languages skyrocketed from 15 million to nearly 200 million views.

Why Dubbing Works: The Importance of Localization

Mr. Beast attributes the success of his dubbed videos to the fact that they go beyond a simple translation to ensure the content resonates across different cultures. This thoughtful localization means each piece of content becomes something special to the audience it reaches, bringing them more than just entertainment but also genuine connection.

How BeMultilingual Makes Dubbing Easy

At BeMultilingual, we make the process of dubbing your videos easy. Available in over 20 languages, we transform your English video into a professional, fully finished project, ready to upload to your channel.

Visit our blog for more insights into multilingual strategies and their impact on content performance.

Success Stories

• Glitch: recently dubbed this video into 12 languages, including German - a move that helped launch their views from 15M to almost 200M per video.

• "The team at BeMultilingual have been extremely professional and provided great translation services that boosted our video's performance." - Glitch

• JerryRigEverything: “Only 5% of the planet natively speaks English. I'm super thankful to BeMultilingual for allowing my content to reach the rest of the world!”

Multi-language dubbed videos are more than a trend; they are the future of YouTube. For those keen on expanding their reach and making the most out of their creative work, embracing diverse languages is not merely an option—it's a necessary step toward sustained growth and enhanced engagement.