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BeMultilingual Blog — 3 min read — January 15, 2024

How Mr. Beast Consistently Gets 100M Views

Jade Steckly

Jade Steckly

How Mr. Beast Consistently Gets 100M Views

How do you stand out in a crowd of 113 million people? 

In the ever-changing landscape of YouTube, content creators are always searching for innovative ways to get their content viewed by more of the platform’s 122 million daily users. 

Jimmy Donaldson, better known as "Mr. Beast," is one such trailblazer who has mastered the art of captivating audiences all over the world. At only 24 years old - and with over 231 million subscribers - he has rocketed his way to the top, and is currently one of YouTube’s most viewed and highest-paid creators,

In 2021, Mr Beast’s YouTube subscribers jumped from 40,000 to 54 million. So what changed? Dubbed videos

On July 8, 2021, he released his first multi-language videos in Spanish.  In the months that followed, videos dubbed in Arabic, Bengali, French, Hindi, Indonesian, Japanese, Korean, Portuguese, Russian, Thai, Turkish, and Vietnamese were added to the collection, shooting his views and subscribers into the hundreds of millions. 

As Mr. Beast points out in this interview with Joe Rogan, “less than 10% of the world speaks English, so if you are creating content only in English, 90% of the world can’t even enjoy it”. 

In the beginning, his strategy involved launching separate YouTube channels with content dubbed in various languages. However, when YouTube introduced the multi-language audio feature in late 2023, Mr. Beast seamlessly transitioned, integrating his Hindi channel, among others, into his primary channel. This strategy not only streamlined content but also centralized his audience, leading to higher views and engagement.  

Dubbing his videos led to a meteoric rise in Mr. Beast's viewership. Videos that used to get decent numbers were suddenly getting millions of views. For example, his video dubbed into 12 languages skyrocketed from 15 million to nearly 200 million views.

Mr. Beast attributes the success of his dubbed videos to the fact that they go beyond a simple translation to ensure the content resonates across different cultures. This approach has made his Hindi channel - Mr. Beast Hindi - one of his most popular channels.

Accurately translating each video into all of those languages while preserving the tone and intent can - understandably - be a challenge in itself. That’s why having a team of trusted experts to lean on can not only make sure your videos are the professional quality you are looking for, but it also takes the pressure off you as the creator to do it yourself. 

At BeMultilingual, we make the process of dubbing your videos easy. Available in over 20 languages, we transform your English video into a professional, fully finished project, ready to upload to your channel.  

For example, our recent client, Glitch, recently dubbed this video into 12 languages, including German - a move that helped launch their views from 15M to almost 200M per video.

"The team at BeMultilingual have been extremely professional and provided great translation services that boosted our video's performance." - Glitch

Another client, JerryRigEverything has this to say about our services: 

Only 5% of the planet natively speaks English. I'm super thankful to BeMultilingual for allowing my content to reach the rest of the world!” -Zack Nelson (JerryRigEverything)

Multi-language dubbed videos are more than a trend; they are the future of YouTube. 

Making videos that everyone can enjoy, no matter where they're from or what language they speak, is the key to building a truly global community. 

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